More and more companies are integrating email marketing in their advertising campaigns and in order to succeed and have an effective action, it is essential to comprobar email. It is a proactive measure of making sure that addresses in the list are valid and accurate. Eventually, this means there are higher chances of converting users into actual clients. Email marketing is affected negatively due to input errors, bots, spams and such. Some of the reasons why it makes perfectly sense to verify emails include preventing high bounce rates, increasing click-through rates and opening emails from the beginning, reducing costs, because it doesn’t pay off to pay for marketing campaigns if addresses are invalid.
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