mohitrao057

mohitrao057

Member since Jul 3, 2017
Articles: 14
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submitted 3 weeks ago, Sunday, September 3, 2017, 23:00:15 by mohitrao057 in Business

Usability testing is a means to see how the real users see your product. In usability test, real users are given products to use under controlled situations

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Usability Testing for a deeper insight of the target consumer
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submitted 3 weeks ago, Sunday, September 3, 2017, 22:59:27 by mohitrao057 in Business

The Consumer today is surrounded by different communication round the clock. Thanks to the socially networked, multi-media world we are living in today.

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submitted 3 weeks ago, Sunday, September 3, 2017, 22:42:04 by mohitrao057 in Business

What drives a shopper to make a purchase is the key to unravel the competitive dynamics of the category a product needs to be placed in.

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Shopper Behaviour Analysis for developing effective marketing strategies
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submitted 3 weeks ago, Sunday, September 3, 2017, 22:07:49 by mohitrao057 in Business

Communication Evaluation helps in determining whether it was able to meet the set objectives or not. Read more about Social Research!

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Communication Evaluation for effective strategy planning
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submitted 2 months ago, Wednesday, August 2, 2017, 04:34:04 by mohitrao057 in Business

A marketing strategy research, analytics, and research company can help you move your brand from where it currently stands to where you want it to be.

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A Transformational Marketing Strategy can change your Brand’s Growth Trajectory
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submitted 2 months ago, Wednesday, August 2, 2017, 04:13:48 by mohitrao057 in Business

As a researcher at Coral Research Services, we study consumer psyche, need states and deriving insights based on behavior and responses to stimuli.

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Consumer Research Services – Delving into Consumer Psyche
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submitted 2 months ago, Wednesday, August 2, 2017, 03:58:35 by mohitrao057 in Business

Qualitative Market Research helps in a deeper understanding of your customer, brand positioning, market analysis and new market penetration.

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Qualitative Research is now Widely Used, both in local Markets and Internationally
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submitted 3 months ago, Sunday, July 16, 2017, 04:46:46 by mohitrao057 in Business

Advertising tracking is widely deployed by the advertising research agencies to check the effectiveness of any ad campaign.

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Advertising Tracking - Advertising Campaigns - Strategic Market Research
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submitted 3 months ago, Sunday, July 16, 2017, 04:41:22 by mohitrao057 in Business

Consumer behaviour is driven majorly by ethnicity and now the researchers have started to include ethnography in their research tools.

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Does ethnography really influence consumer behaviour?
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submitted 3 months ago, Friday, July 14, 2017, 00:38:24 by mohitrao057 in Business

Marketing techniques are an aid to win the customer but what triggers them the most needs to be identified before applying the strategic mix.

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Psychology That Drives Customers - Marketing Research
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submitted 3 months ago, Friday, July 14, 2017, 00:29:14 by mohitrao057 in Business

Online and social media marketing have definitely taken the world by a storm. The marketing strategies seem to be overlapping in today’s digitised world.

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Offline Marketing and Its Importance in the Digital Era
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submitted 3 months ago, Thursday, July 13, 2017, 22:34:19 by mohitrao057 in Business

Strategic research has the same basic steps -- to gather accurate data, analyze it for insights, and use those insights to make better decisions.

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Importance of Strategic Research - The Whys and Wherefores of Business Results
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submitted 3 months ago, Monday, July 3, 2017, 04:05:18 by mohitrao057 in Business

Marketing Audit researches the way an organization plans and manages its marketing efforts. Read more about Specialised Research.

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Marketing Audits: Helping firms assess and shape their marketing strategies
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submitted 3 months ago, Monday, July 3, 2017, 03:47:16 by mohitrao057 in Business

Ethnographic Observation part of the specialised research, is a systematic market study aimed at providing useful insights about a consumer’s behaviour.

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Ethnographic Observation: a powerful tool for insightful consumer behaviour