Qualitative Market Research helps in a deeper understanding of your customer, brand positioning, market analysis and new market penetration.
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Advertising tracking is widely deployed by the advertising research agencies to check the effectiveness of any ad campaign.
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Consumer behaviour is driven majorly by ethnicity and now the researchers have started to include ethnography in their research tools.
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Marketing techniques are an aid to win the customer but what triggers them the most needs to be identified before applying the strategic mix.
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Online and social media marketing have definitely taken the world by a storm. The marketing strategies seem to be overlapping in todays digitised world.
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Strategic research has the same basic steps -- to gather accurate data, analyze it for insights, and use those insights to make better decisions.
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Marketing Audit researches the way an organization plans and manages its marketing efforts. Read more about Specialised Research.
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Ethnographic Observation part of the specialised research, is a systematic market study aimed at providing useful insights about a consumer’s behaviour.
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